In-Kind Advertising
We can appreciate limited marketing budgets for nonprofits. Our In-Kind "double your exposure" packages offer a way to reduce costs for nonprofit organizations by utilizing our products to promote your brand and support fundraising efforts while enhancing your strong community connections and positive public relations.
Below are sample packages offering exposure in our printed paper and daily email newsletters. Online advertising is also an option on some packages.
For a custom package, please call to speak with a Media Consultant.
Hampshire County office 413-584-5000 or Franklin/Quabbin Region office 413-772-0261.
BASIC Brander Package
$478.50 /month
This starter package offers twelve 2 x 3 color print ads per month and a 300 x 250 pixel digital ad in our daily email newsletter for two weeks per month.
Our In-Kind match will provide double the exposure with twenty-four print ads per month, plus your digital ad in our daily headline newsletter for the duration of your campaign.
2 x 3 Print Package is $478.50/mo
All package minimums are 12 months for community matching programs
Copy changes possible on a quarterly basis for annual package commitments. A Media Consultant can review all package options with you based on your needs.
Choose a Gazette or Recorder / Athol Daily package, cannot be combined into one package.
EVENT Promotional Package
$1,013.96 /one month
This package offers eight 3 x 5 color print ads, one week in our daily email newsletter.
Our In-Kind match will provide double the exposure with sixteen 3 x 5 color print ads and two weeks in our daily headline newsletter.
Various package sizes available
Run of Site digital ads available as an add-on to further your exposure.
All package minimums are one month
Copy changes possible on a quarterly basis for annual package commitments. A Media Consultant can review all package options with you based on your needs.
Choose a Gazette or Recorder / Athol Daily package, cannot be combined into one package.
Frequently Asked Questions
How does the creative process for my package work?
Great question! We offer design services as part of your package. You'll approve all elements before the campaign starts.
What if I only want to run a few ads?
No problem! Your Media Consultant will prepare a quote based on your needs and implement a 20% nonprofit discount. And, yes, we will match your spend with an in-kind match!
What happens if I want to renew my campaign?
Your Media Consultant will work with you to extend the current campaign or update creative so you don't miss out on exposure for as long as you need it. The longer a campaign, the better pricing we can offer!