In-Kind Advertising
We can appreciate limited marketing budgets for nonprofits. Our In-Kind "dollar for dollar" packages offer a way to reduce costs for nonprofit organizations by utilizing our products to promote your brand and support fundraising efforts while enhancing your strong community connections and positive public relations.
No matter the package you choose we will match dollar for dollar and double the exposure!
Below are sample packages we offer at reduced rates with exposure in our printed paper and daily email newsletters. Online advertising is also an option on some packages.
For a custom package, please call to speak with a Media Consultant.
Hampshire County office 413-584-5000 or Franklin/Worcester County office 413-772-0261.
BASIC Branding Package
$329 /month
This package generally offers twelve 2 x 3 color print ads, one week in our daily email newsletter and AdBoost on four of the print ads. Twelve month minimum.
Our In-Kind match will provide double the exposure with twenty-four print ads, two weeks in our daily newsletter and AdBoost on eight of the print ads with a reduced commitment of six months.
2 x 5 Branding Package is $479/mo
3 x 5 Branding Package is $629/mo
All package minimums are six months for community matching programs
All print, email newsletter and AdBoost items are per month. Copy changes possible on a quarterly basis for annual package commitments. A Media Consultant can review all packages with you based on your needs.
EVENT Promotional Package
$1,063.96 /one month
This package generally offers eight 3 x 5 color print ads, one week in our daily email newsletter and AdBoost on four of the print ads.
Our In-Kind match will provide double the exposure with sixteen print ads, two weeks in our daily newsletter and AdBoost on all eight of the print ads.
Various package sizes available
Digital ads available as an add-on on our websites
Further discounts for campaigns running over multiple months
All package minimums are one month
All print, email newsletter and AdBoost items are per month. Copy changes possible on a quarterly basis for annual package commitments. A Media Consultant can review all packages with you based on your needs.
Frequently Asked Questions
How does the creative process for my package work?
Great question! We offer design services as part of your package. You'll approve all elements before the campaign starts.
What if I only want to run a few ads?
No problem! Your Media Consultant will prepare a quote based on your needs and implement a 20% nonprofit discount. And, yes, we will match your spend with in-kind advertising!
What happens if I want to renew my campaign?
Your Media Consultant will work with you to extend the current campaign or update creative so you don't miss out on exposure for as long as you need it. The longer a campaign, the better pricing we can offer!